Traditional marketing is a term used to describe marketing methods that are not digital in nature. It refers to marketing techniques that were used before the internet came along and “changed everything”. Traditional marketing techniques are still in use today, but they are not used as often as digital marketing techniques. Traditional marketing is the kind of marketing that has been around for decades. It is the “old school” way of marketing. Traditional marketing does not get as much attention as digital marketing does, but that does not mean that it does not work.
The rise of digital marketing has made many traditional marketing strategies irrelevant, but there is one thing that digital can’t replace: Experiences. Traditional marketing strategies are still essential for growing your business. Here are 3 traditional marketing strategies that work better than digital.
Network locally offline
The salesperson’s pitch is the same. He tells you that you’ll find all the information you need on the company’s website. But he’s not going to make you look it up or forward you a link on LinkedIn. He’s going to tell you what he knows about the company’s history, its founding members, its mission statement, and its values. And then he’s going to tell you what he can do to make your life easier, more profitable, or more entertaining. He will tell you about the products and services he can provide, about the people you’ll meet if you join the club, how much the membership costs and what your benefits are. And then he’s going to tell you about his personal experiences and how he became a member. This is how you network offline. And it’s a great way to get to know your local business community.
Networking offline is still a great way to get your company name out there, meet new people and build a strong network. Networking is about building relationships and keeping in touch with people. It is about making yourself available and approachable. You can build a strong network by going to conferences and meetups and opening yourself to the community.
Market face-to-face through conferences and tradeshows
In this digital age, it’s easy to forget about a traditional approach to marketing. In fact, face-to-face marketing is still one of the most effective ways to reach consumers. Although there is a learning curve for in-person marketing, it’s well worth the effort. Attending conferences and tradeshows is a great way to connect with your target audience.
Today, Facebook and other social networks have made it easy for businesses to grow online — but it can be difficult to gain your audience’s trust. While you may have thousands of “likes” on Facebook, it doesn’t mean you’ve won over your customers’ hearts. In fact, a recent survey showed that 73 percent of consumers are more likely to trust a business that they met in person.
There’s nothing quite like a face-to-face interaction with a potential customer or client. You can observe their body language and eye contact. You can feel the engagement and how your product or service will be used. You can see how your brand translates in real life. You can observe their reactions to your marketing message (which is a lot more valuable than their reactions to your website) which can be inhanced by designing wholesale tote bags and other free branded items for them to remember it too. You can ask questions and receive feedback. You can sell.
Print and distribute handouts
Handouts will never go out of style. In fact, studies show that having handouts of your best content increases traffic to your site by as much as 30%. The reason is that printed content has a higher perceived value than digital content. People tend to value printed content because they’ve had to do something to get it. For example, they had to take the time to print the document out and then walk over to the post office to mail it. These are the same reasons that cause the majority of people to read the physical newspaper instead of just reading the news online. Some people even tape your handouts to the refrigerator.
You may have heard that print is dead, but it’s not. Print is still a powerful advertising tool. It gives you the opportunity to engage with your consumers in a personal way. You can hand out a brochure, a magazine, or a flyer at a public event like a fair or a street market. This is a great way to meet potential customers and spread your brand awareness.