There’s a lot of confusion out there about what digital PR is and much debate online as to whether or not digital PR and link building mean the same thing. In this article, we’ll provide a basic overview of digital PR and link building. We will examine how they differ and how both can be implemented simultaneously to create an effective strategy for generating traffic, promoting content and helping grow a website.
Digital PR is simply the practice of using content marketing to create positive associations between your brand and your target audience. It can be used to generate buzz around a new product launch or to build relationships with influencers in your niche.
It is all about creating high-quality content that is relevant to your target audience and engaging enough to draw their attention. The success of your digital PR campaign will depend largely on the quality of this content. If the content is well-written and properly optimized for search engines, it will perform much better and generate much more traffic for your website. Over time, a successful strategy will create brand trust, the public will develop positive opinions of a brand, business or individual.
Link building is a method of creating backlinks to your website. These backlinks are seen as a stamp of approval from others. In order to gain this endorsement form others a brand or individual must have developed creditability and be seen to have knowledge and authority in their field.
In addition to this, high quality and valuable backlinks can only be earned if a website is publishing great content worth sharing with others, quoting or referring to. Amazing content is key to successful link building. An article, blog post or video must offer something fresh, interesting and even entertaining to the reader or audience.
Link building can help a business or brand improve traffic and increase sales. For example, multilingual link building can be beneficial for growing a website in other areas of the world where a brand or business sees a gap in the market or there is a particular interest in a product or service.
Digital PR differs from link building in that it occurs both online and using traditional forms of media such as tv, radio, press releases. However, link building usually occurs solely online, through social media shares of written and video content, guest blogging and sponsorships. Developing a strong brand reputation using digital PR is a lengthy task, the results are likely to be come slowly but be long lasting. Link building can be a quicker process but results may fluctuate slightly. Overall, they are still very pertinent to the ranking of a website.
From this brief overview it is clear to see that digital PR and link building have many differences. Digital PR incorporates many different strategies and link building is just one of those. Whilst differences exist, it is when both strategies are used in tandem that the best results will be experienced. The aim of both is to build brand awareness among the public, which will in turn drive traffic and hopefully is bring a return through sales.