Do you want to grow your YouTube audience? If so, you need to focus on SEO. YouTube is a huge platform with over two billion active users. If you can optimize your videos for Google and YouTube search, you can increase your traffic and reach a larger audience. But how do you get started?
Introduction to YouTube SEO
Often, businesses think that SEO is restricted to their websites. However, this isn’t the case. You can also optimize your YouTube channel and videos to rank higher in search engine results pages (SERPs). This process is known as YouTube SEO.
YouTube SEO is the process of optimizing your videos and channel to rank higher in YouTube search results. When people search for keywords related to your videos, you want your channel and videos to appear as high up in the results as possible. If you don’t focus on this in 2022, your target audience will stumble across your competitors instead (nobody wants this!).
Benefits of YouTube SEO
Should you place some resources into this area this year? Absolutely, and the reasons why are as follows:
Reach a Wider Targeted Audience: When you optimize your YouTube channel and videos for ranking, you can reach a wider audience with your content who are actively searching for topics related to what you cover. For example, if you make videos about cooking, those who are searching for “cooking tips” or “easy recipes” will be more likely to find your videos before others. Without SEO, your videos can get lost in the ether. Let’s not forget, the number of video hours uploaded to the website per minute has now surpassed. 500.
Get More Views and Watch Time: The higher your channel and videos rank in YouTube search, the more views and watch time you will get. And as we know, more views and watch time means a higher chance of monetizing your channel.
High ROI – Thirdly, ranking your videos in YouTube search is one of the highest ROI activities you can do for your channel. It doesn’t cost anything other than time to optimize your videos for YouTube SEO…and the potential return is huge.
Improved User Experience – Finally, when you take the time to optimize your videos for YouTube SEO, you are also improving the experience for your viewers.
YouTube SEO Tips
If you don’t have time for YouTube SEO, contact King Kong SEO agency in New York for assistance. Whether you go alone or use an expert service, here are some of the ways to perform YouTube SEO:
Title – The title of your video is the first thing potential viewers will see, so make sure it’s catchy and to the point. In addition to being descriptive, include key phrases that you want to rank for.
Description – The description is your chance to elaborate on the title of your video and tell viewers what to expect. You should include a call to action, as well as any relevant keywords you want to rank for.
Tags – Tags are one of the most important aspects of YouTube SEO, as they help YouTube understand what your video is about. Make sure to include relevant keywords in your tags, as well as any other important information.
Thumbnail – Alongside the video title, the thumbnail is the first thing potential viewers will see when they come across your video; make sure your thumbnail is high-quality and catches the eye. Above all else, ensure that it’s relevant (don’t mislead people!).
Add Closed Captions – Closed captions are not only important for those who are hard of hearing, but they’re also great for SEO. YouTube will transcribe your video and make it searchable for people looking for specific topics.
These are fantastic tips to get started; why not explore YouTube SEO more today?
